When you read between the lines of the slogan's meaning what you see is a challenge sent out to every man in that Falcons locker room that has a pair and wants to be a winner and a champion. It's almost a dare even. "Rise Up" and be the stud you seem to think you are. "Rise Up" and get that penetration you were signed on make "Rise Up" and lay claim to the NFCS crown and DEFEND it! "Rise UP" and be the team everyone in the media annointed you before we could even get this season started. Yes, we the fans have been asked to "Rise Up" , but the slogan is now directed at the lately high flying Birds. There is pressure from inside the locker room to be great.